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Our thinking
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Global EV sales are surging, while the U.S. stalls out
U.S. EV policy rollbacks risk stalling EV sales as China and Europe surge ahead, scaling faster and smarter in the global market.
2 min read
How rising physical costs are pushing product leaders toward digital innovation
Rising physical costs are reshaping product strategy. This piece explores how product leaders are using digital innovation to extend value and avoid new spend.
2 min read
How buyer journeys are failing B2B marketers and salespeople
Design thinking popularized customer journeys, but misuse has led to flawed tools, missing insights crucial for sales and growth.
2 min read
Capturing value in complex markets and ecosystems
Capturing value in complex ecosystems requires aligning stakeholders and interests. It’s not just about the tech; it’s about the strategy.
3 min read
Getting climate solutions right starts with knowing the customer
Without a deep understanding of their customers, climate companies struggle to growth and scale impact.
3 min read
How climate tech can scale faster and smarter
The challenge for climate tech isn’t innovation—it’s commercializing and scaling solutions for greater impact.
3 min read
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